Designing independent review formats on cutting edge technological developments and product launches in the Middle Eastern region, The Wordsmiths have designed the review criteria is fairly specific and set in accordance to our client’s readership. Comprehensive information is important to this competitive market segment as the teams gauge the overall performance based on quality of product, its user friendly qualities and assesses the services, the support structure- from warranty (parts and labour); the turnaround time for repairs; whether onsite service is provided; and technical support via phone (toll-free), e-mail, and the Web.

The Wordsmiths use the expertise of our their technical teams to check out the out-of-box experience as well as work with Research teams on new products-prelaunch. Specific features are developed- from innovation comparatives to case studies- with the assistance of technology teams and editorial experts working together. So evolved is their expert advice that even magazines outside the region are now seeking our expertise - as U A E is the leading hub and a reseller to Africa and C I S markets.


Clients: 
Sony Entertainment Magazine- TeleLife | Khaleej Times | Dar Al Funoon | Uganda Times