Lifestyle and feature writing is a recently developed segment and our teams go beyond simple reportage of product or social positioning; designing interesting and interactive lifestyle reports. 

Delving past substance and surface alone, our team’s quest to uncover the ‘most innovative product or service, as they seek to share the audience’s mindset. Probing key question on ‘How people bring value addition to their lives? How simple touches of inspiration can truly add value? How elements of choice empower and reflect in their lifestyle?” -the teams seek inherent understanding of making ordinary lives -extraordinary. 
From information on iconoclasts, to sensitive reports on issues, from interactive participation of the person next door to investigate articles important for everyday lives, our teams answers prolific questions that add depth to their reportage – making it truly a lifestyle statement! 


Clients: 
Sony entertainment Magazine: TeleLife, Khaleej Times, Young Times, Beauty & Style, Taj Magazine 

Lifestyle Reportage
Article on Food (yin & yang)

Khaleej Times Article